The Smart
Bet on
Sports &
Technology
A venture capital firm investing at the intersection of sports, gaming, data analytics, and emerging technology. We back the founders building the platforms that define the future of sports, gaming, and gambling.
Our Strategy
Built on Conviction,
Presented with Clarity
We invest in the platforms that reshape how fans, operators, and athletes engage with sport. Our thesis is specific, our process is disciplined, and our commitment to founders runs deep.
Sector Focus
Investing where sports, wagering, gaming, and data infrastructure intersect — with an emphasis on platforms that can compound strategic value over time.
Operating Advantage
More than capital: operator perspective, disciplined underwriting, and a practical network built across venture, finance, and company-building.
Long-Term Partnership
Backing founders early, staying close through execution, and helping portfolio companies create durable momentum rather than short-term noise.
“We invest in the platforms that reshape how fans, operators, and athletes engage with sport — and we stay committed to every founder we back through the full arc of building.”
Parlay Capital Holdings · Investment Thesis
Portfolio companies across sports tech, gaming, and data.
Years of combined venture experience behind the platform.
Capital deployed across careers and prior investing work.
Portfolio
Where We've Placed
Our Bets
SpeedLabs is a sports tech startup whose AI engine creates and prices live, in-game "Momentum Markets" in real time as games unfold.
Fizz is a next-generation social media platform that aims to be a safer, private and more engaging space to share authentic content.
CityGolf USA is bringing a completely new golf experience to America. More than an indoor golf facility, we've created America's first full 18-hole indoor golf experience—where golfers tee off, walk the course, and finish every hole on real greens.
Splash Sports is a peer-to-peer, real-money gaming platform built for friends and groups who share a passion for sports to compete against each other instead of the house. Splash Sports offers a variety of sports strategy games, such as Tiers, PickX, and Survivor Contests.
The Team
The People
Behind the
Portfolio
Managing Partner and Fund Adviser with a strong background in gambling and gaming technology investments. Also, former President of RSUI Group with deep operating and financial leadership experience.
Reid Rooney is CEO of Betsperts Group, a Parlay Capital Holdings portfolio company, and serves as a Venture Partner focused on deal sourcing / founder relationships within the sports, entertainment, gambling, and technology landscapes.
Financial and operational wizard focused on supporting professional due diligence and enabling high quality financial reporting to enhance investor relations.
Oversees fund administration and operational infrastructure, ensuring the firm runs with institutional-grade rigor.